“Eye tracking” can be used to record a person’s eye movements. By combining this with the user’s view, it is possible to determine exactly when, for how long and how quickly the user looks at the relevant objects and their details.
In partnership with eye square GmbH, SCHROEDER + WENDT offers you a comprehensive analysis and evaluation of Web pages, software and all other digital products.
The data acquired allow us to make an assessment of the current situation and suggest opportunities for optimisation.
This process is particularly recommended for use alongside development, so that suggestions for improvement can be made at an early stage and then evaluated.
Data that can be gathered via the eye tracking process:
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What does the participant look at first? |
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Which products are noticed and which are not? |
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How is the gaze path structured? |
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How is the gaze density distributed? |
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In detail: |
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individual and aggregated fixations |
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differentiation between various types of fixations (express, pictorial, textual) |
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duration of attention, number of fixations in an area of interest |
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gaze transitions between areas of interest |
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number of visits on an area of interest, number of fixations per visit |
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sequences (reception sequence between areas of interest) |
